This is really funny. Recently I aksed one of our reps why we were selling so many Jibbitz in the Mid-West (particularly at Brown Shoe). He mentioned that the local Brown Shoe Fit Company had launched a radio campaign to promote the arrival of Jibbitz and Crocs. The calls to the store were so overwhelming that they launched a Public Service Announcement to encourage people to stop calling and asking "What's a Jibbit?". Below is a link to the ads. Priceless!
Apparantly if any Jibbitz store want to tag the ad with their own information they can contact the producer directly to arrange for a custom spot (for a fee of course). Contact glynde@jibbitz.com for more info on how to reach the producer of the Ads.
Below are the 2 ads!
Those are really funny ads...really funny!!!